Check out our gourmet backers!

Key Sponsors

Lauf Cycles

Lauf Cycles

The official local gravel bike.

Lauf makes gravel slayer bikes and lightweight components for all things rad.

Pas Normal Studios

Pas Normal Studios

Style out your riding to the max!

Pas Normal makes cycling wear with uncompromised performance and class.

Rvk Brewing Co.

RVK Brew

Local Icelandic delicious brew.

Brewery and two Tap Rooms in the heart of Reykjavik. All participants get craft beer from the magicians at RVK Brewing.




When you're thirsty!

Gatorade is an electrolyte-rich drink that helps replace electrolytes that are lost in the body during exercise

Red Bull

Red Bull Iceland

We all need wings!

Riding through icelandic gravel during the Rift, stop at an aid station, get some wings and fly the rest of the course