Lauf makes gravel slayer bikes and lightweight components for all things rad.

We’re going further and faster. And when the road stops, we keep going.

Panaracer uses only the best hand-picked raw materials to create their casings and compounds.

Built to brave elements, break records, find focus and shield from harm.

Brewery and two Tap Rooms in the heart of Reykjavík. All participants get craft beer from the magicians at RVK Brewing.

Offering science-backed nutrition designed to help you ride stronger, longer.

Rejuvenate in natural hot springs and do cold plunges in the Atlantic ocean. With the backdrop of stunning mountains in one of Iceland's most beautiful fjords, Hvammsvik is the perfect way to become one with nature. Only 45 minutes away from Reykjavik city centre.

BagBee takes the hassle out of traveling with your bike, offering secure storage and seamless transfers for your bike box while you explore Iceland.

Changing the game with kick-ass hydration packs, daypacks and more! Full speed, 0% Bullsh$#!t USWE is represented by the importer Svartberg here in Iceland.

Make this an experience