Sponsor

Check out our gourmet backers!

Lauf Cycling

The official local gravel bike ripper.

Lauf makes gravel slayer bikes and lightweight components for all things rad.

WTB

Get proper tires to shred the lava!

WTB makes tires for gravel and beyond. Grip the lava where it's most efficient.

ENVE

The official sponsor of wheels.

Taking gravel wheels to the next level - brings you ripping over the finish line.

Komoot

Say hello to your next adventure.

From the deepest dirt track to the highest hiking trail, komoot gets you there and back again.

RVK Brew

Local Icelandic delicious brew.

All participants get craft beer from the magicians at RVK Brewing.

GU Energy

Official nutrition sponsor. Eating is training.

All aid stations are stocked with GU fuel. Check out their nutrition for the Rift. Hoppy Trails!

Lava Centre

Learn about the race course history.

All riders get an entry to the Lava Centre - learn about the volcanic history around the course.

Hotel Ranga

Lush in the country cabins and re-charge for the ride.

Soft and cuddly beds with deluxe meals. The fast-track to staying fast and comfortable.

Midgard

Stay where the party is before and after the ride!

An extension to your home - with adventures waiting for you around the corner.

Red Bull

Energiser of all things lava.

Pop, fizz, slurp - riiiide like you've never ridden before and twirl up some lava around the course.

Barmitts

Don't let cold hands keep you inside anymore.

There is no such thing as bad weather, just improperly dressed - so slip into a pair of bar mitts.

Marin Bikes

The home of mountain biking.

Dig into the home of mountain bike culture and beyond in a full line of bikes.

Pas Normal

Style out your riding to the max.

Pas Normal makes cycling wear with uncompromised performance and class.

Giordana

Founded by Cyclists, for Cyclists.

creating collections that add value, comfort, and high performance features to each and every ride.

Ordinary Epics

Mississippi Gravel Series

With each new experience, it became clear that they wanted to share these ride experiences with friends. This is how Ordinary Epics was born.